Career web pages should express not only how unique your company is, but also refer to the type of candidate you want to attract.
HR brand is a MUST HAVE this year and will be one of the main arguments for candidates when choosing a job.
Tips and Tricks for the perfect career page
#1 Separate the consumer brand of the employer brand. Don’t forget to taget your audience: graduates, professionals etc.
#2 Employees’ video reviews: no one is as much convincing as potential colleagues. You can also make funny videos from every day company life or success stories of your employees
#3 Tell the candidates about what you are ready to teach them and how do you want to invest in them.
#4 There is never too much creativity. You can be inspiring, surprising and…even shocking
#5 Be honest and talk about your mission in such a way, that candidates would want to be a part of it